01
Brand
Values
Community: Building a welcoming space for all.
Sustainability: Commitment to
eco-friendly practices
Quality: Providing the best coffee and service.
Creativity: Encouraging local art and culture.
02
Brand
Personality
Warm and inviting
Eco-friendly and ethical
Artistic and creative
Reliable and quality-focused
03
The
Approach
The Cocoa and Co logo is designed with a warm, inviting feel. The rounded edges convey a sense of friendliness, reflecting the warm, cozy vibe of enjoying a treat. The “C” and “C” of the brand name are constructed to resemble a cookie and a cake, creating an immediate connection to satisfaction. Their intersecting shape forms a subtle coffee bean, tying in the idea of a perfect pairing with cocoa. This thoughtful intersection of shapes ensures the logo feels simple yet meaningful by capturing the warmth of the brand’s identity.