01
Brand
Values
Results-Driven Excellence
Collaboration & Partnership
Adaptability & Growth
Integrity & Transparency
02
Brand
Personality
Smart & Analytical
Creative & Visionary
Reliable & Accountable
Bold & Ambitious
04
Logo
Variations
05
Brand
Pattern
The Upsurge 360 brand pattern extends the logo's design elements into a visual system. Featuring repeating logo motifs paired with circular elements symbolising growth and connectivity, the pattern creates a modern and engaging aesthetic. Available in blue-on-white and white-on-blue, it serves as an elegant backdrop for marketing materials and corporate assets, reinforcing the brand's identity with every application.