01
Brand
Values
Authenticity: Staying true to the essence of urban culture.
Quality: Commitment to high-quality fabrics and craftsmanship.
Innovation: Continuously innovating to bring fresh and unique designs.
Inclusivity: Embracing diversity and catering to a wide range of body types and styles.
Sustainability: Prioritizing eco-friendly materials and ethical manufacturing processes
02
Brand
Personality
Trendy: Always ahead of the latest fashion trends.
Edgy: Bold designs with a touch of rebellion.
Confident: Designs that make the wearer feel empowered.
Urban: Reflecting the energy and dynamism of city life.
Versatile: Suitable for various urban activities, from casual hangouts to stylish events.
03
The
Approach
For Urban Threads, the logo was designed to be bold and eye-catching, reflecting the brand's edgy and modern vibe. The typography is fluid and dynamic, breaking from rigid structures to appeal to a younger, trend-conscious audience. It’s all about creating something that feels authentic and unique. The design has a sense of flow, almost like a thread weaving through an urban space, making it memorable and effortlessly cool.
